Dear Virginia, yes, we need better alternatives, while education and mentalities must change - normally, the living creature must adapt to its natural environment, and the human animal did, in most cases, the contrary.
In our performance driven societies, success, looks, glamour, status symbols, ranking, etc. count more than hard work, honesty, forgiving and true sacrifices. On the other hand, exaggerated "love", zeal and ardour, piousness, virtuousness, risk appetite or idolatry can turn into obsessions - exactly like greed.