Yes, it has become a kind of duty, through education, surroundings, culture, beliefs, models and idols, social and fashion trends and rules, advertisement and propaganda - unhappy, low wage, weaker, less "educated", naive, poor, suffering, handicapped or sick people are (even now) considered as losers, who depend on the help of others and are - therefore - a burden for their families and for society. Where do they put the feelings, devotion and love? And if people are not happy with an imposed role or behaviour, which goes beyond duties and against their nature, they are the bad ones, if they are looking for another job.
I did neither agree with the hippy cultures (except for a few who really cared for their next and nature, and some were gifted artists and poets, but not seeking for success and wealth), as their so-called freedom was an illusion and, in many cases a way (or return) to primitive, patriarchal patterns, incompetent farming, drugs and very dubious philosophies, if remembering certain guru's and sect leader's practices, and they were no example for hygiene and ecology - lol.