Scam. It's a cheap Chinese smartphone clone being rebranded.
If it does come out selling at that price there is one promise. It's going to be loaded with maleware. Just like a lot of the other cheap Chinese clones, just this one will have exrta Indian voodoo.
don't buy any knock off brands of tech from China or India if you are smart. It's safe to assume it's going to be loaded with bots, maleware, and root kits.