The Dark Factor of Personality (D) specifies the basic principle underlying all dark traits. D is the tendency to maximize one's individual utility — disregarding, accepting, or malevolently provoking disutility for others —, accompanied by beliefs that serve as justifications. Put simply, individuals high in D will ruthlessly pursue their own interests, even when it negatively affects others (or even for the sake of it), while having beliefs that justify these behaviors.
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